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Title details for Scientific Advertising by Claude Hopkins - Available

Scientific Advertising

by Claude Hopkins
ebook
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Many regard a successful marketing campaign as a mystical, hard-to-define feat that only happens when the stars align and other intangible factors happen to fall into place. Author Claude Hopkins takes the opposing view, arguing that successful advertising can be boiled down to a handful of empirical variables and scientific principles. This classic of the marketing genre is a must-read for aspiring businesspeople and entrepreneurs.

  • Creators

  • Publisher

  • Release date

    February 20, 2012

  • Formats

    • Kindle Book

    • OverDrive Read

      • ISBN: 9781620115435

    • EPUB ebook

      • ISBN: 9781620115435
      • File size: 171 KB

    • Open EPUB ebook

      • ISBN: 9781620115435
      • File size: 168 KB

  • Languages

    • English

Formats

  • Kindle Book
  • OverDrive Read
  • EPUB ebook
  • Open EPUB ebook

subjects

Languages

  • English